Apple apologises for slowing iPhone batteries down

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Apple apologises for slowing iPhone batteries down


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Reuters

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The company has announced a range of measures to “regain the trust” of customers

Apple has apologised after facing criticism for admitting it deliberately slows down some ageing iPhone models.

Some customers had long suspected the company used the measure to encourage people to upgrade.

Apple admitted to slowing battery performance, but said the measure aimed to “prolong the life” of the devices.

The company has now said it will replace batteries for less and will issue software in 2018 so customers can monitor their phone’s battery health.

In a statement posted on its website, the firm said it would reduce the price of an out-of-warranty battery replacement from $79 to $29 for anyone with an iPhone 6 or later.

It said it was pushing ahead with measures to “address customers’ concerns, to recognise their loyalty and to regain the trust of anyone who may have doubted Apple’s intentions”.

The firm has had eight separate cases in the US filed against it over the matter, and had also been facing additional legal action in Israel and France.

It also emerged on Thursday that the tech giant’s chief executive Tim Cook had been ordered by the firm to only use private jets for both business and personal transport.

In November, Apple was forced to release an update to fix a security issue with its Mac operating system that made it possible to gain entry to a device and administrative powers without a password.



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