BZUN Stock: Baozun Inc Slips Lower Pre-Market

BZUN Stock: Baozun Inc Slips Lower Pre-Market

Baozun Inc. (NASDAQ:BZUN) shares are moving lower ahead of the market open, gapping down -6.16% as the stock currently sits at $33.50 before the bell.

There are many factors that may influence stock price action. One of the most influential factors is company earnings. Company earnings reports can be extremely important for investors. Earnings reports have the ability to let investors know how well or poorly a company has been performing. Investors may try to capitalize on trading around earnings announcements. This can be a very tricky venture and may be quite risky. Studying stock price movements around earnings reports can sometimes be confusing. Often times a company will post better than expected numbers but the stock will drop in price. On the other side, shares may see a bounce even after disappointing results. Analysts try to project what numbers the company will post, but they may not be accurate for a variety of reasons. Following analyst estimates around earnings reports may be helpful, but it may be wise to proceed with caution if only going on what the analysts are saying.

A gap is a space between prices that occurs when the price of a stock makes a move down or up when there is no trading happening in between.  Gaps are created by numerous factors.  Poor earnings, bad news, organizational changes and/or market influences can cause a stock’s price to decrease suddenly.

From time to time, investors may need to decide when to sell a winner. This can be one of the tougher portfolio decisions to make. When a winning stock keeps rising, it can be tough to part with it. Investors may become hesitant to sell because they don’t want to miss out on greater profits in the future. Sometimes this strategy will work, and other times investors may be watching all previous gains evaporate. Being able to sell a winner can provide obvious profits, and it may even be a confidence booster for the average investor. On the flip side, investors may also be faced with the decision of when to sell a loser. Even the most researched trades can go sour. Being able to detach from the trade mentally can end up saving the investor more grief down the line. Holding onto a stock with the hopes of a giant turnaround can be a recipe for portfolio disaster. Being able to cut losses is just as much a part of the process as being able to cash in winners. Learning from mistakes and being able to wipe the slate clean can help the investor be better prepared for future endeavors in the markets.


Baozun Inc. (NASDAQ:BZUN)’s performance this year to date is 194.45%.  The stock has performed 3.34% over the last seven days, 6.89% over the last thirty, and 22.98% over the last three months.  Over the last six months, Baozun Inc.’s stock has been 68.12% and 122.40% for the year.


The simple moving average is the most common method used to calculate the moving average of prices.  It takes the sum of all of the past closing prices over a specific time period and divides the result by the number of prices used in the calculation.  Baozun Inc.’s 20-Day Simple Moving Average is 1.73%.  Extending back, their 50-Day Simple Moving Average is -2.64%, looking even further back, their 200-Day Simple Moving Average stands at 34.45%.

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