Nobel Prize in Economics Awarded to Nudge Co-Author Richard Thaler

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The Nobel Prize in Economics has been awarded to academic Richard H. Thaler, for his “contributions to behavioral economics”

Thaler, 72, is a Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business.

With Cass R. Sunnstein, Thaler wrote the bestselling 2008 book Nudge, which set out a defense of so-called “libertarian paternalism,” by which institutions can “nudge” individuals to influence their behavior without limiting their fundamental freedoms.

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